Career Journey

10+ years of technical leadership in eCommerce and digital transformation

Core Experience

Technical Architect Practice Lead
Vaimo Europe and Middle East
Full-time
Jan 2025 - Present
London, UK

Leading a distributed team of Technical Architects across Europe and the Middle East, setting architecture standards and ensuring solution consistency in enterprise ecommerce implementations.

Key Achievements:

  • Drive technical strategy and process optimisation across markets
  • Support project discovery, solution design, and architecture reviews for complex B2C and B2B platforms
  • Mentor architects and developers on integration approaches and long-term scalability
  • Establish architecture standards for enterprise ecommerce implementations

Technologies:

Adobe Commerce
Headless Commerce
Enterprise Architecture
Team Leadership
Process Optimization
Lead Technical Architect
Vaimo UK
Full-time
Aug 2021 - Dec 2024
London, UK

Led the UK architecture function, delivering major clients with scalable and future-proof ecommerce solutions. Championed best practices in technical discovery, audits, solution design, and team development.

Key Achievements:

  • Delivered scalable and future-proof ecommerce solutions for major clients
  • Standardised frameworks to support repeatable success across projects
  • Partnered with cross-disciplinary teams to define platform strategy and align technical scope with business outcomes
  • Actively contributed during presales, project scoping, and RFPs
  • Produced end-to-end architecture documentation, risk assessments, and high-level estimates

Technologies:

Adobe Commerce
Solution Architecture
Technical Discovery
Risk Assessment
Presales
Technical Architect
Vaimo UK
Full-time
Jan 2019 - Aug 2021
London, UK

Acted as solution architect across enterprise ecommerce projects, designing technical solutions and guiding project delivery through scalable, secure systems.

Key Achievements:

  • Designed technical solutions for enterprise ecommerce projects
  • Collaborated with top-tier partners (Deloitte, Accenture) to align strategy and technical planning
  • Delivered architecture and system requirement documentation
  • Supported delivery teams with proactive troubleshooting and code quality supervision

Technologies:

Adobe Commerce
System Architecture
Enterprise Solutions
Documentation
Code Quality
Backend Lead Developer
Vaimo UK
Full-time
Jan 2016 - Jan 2019
London, UK

Delivered key back-end functionality and API integrations for Magento (Adobe Commerce) platforms, covering payment, shipping, and ERP systems.

Key Achievements:

  • Delivered backend functionality and API integrations for Adobe Commerce platforms
  • Drove backend team process improvements and served as Scrum Master
  • Collaborated with frontend and QA teams for seamless feature delivery
  • Ensured platform stability and performance optimization

Technologies:

Adobe Commerce
Magento
API Integration
Payment Systems
ERP Integration
Scrum

Notable Client Projects

Berry Brothers & Rudd
Lead Architect
Client Project
Mar 2022 - Feb 2024
London, UK

Led discovery and implementation workshop for digital transformation rebuild of multiple integrated system applications.

Key Deliverables:

  • Coordinated team of 4 architects on multiple work streams
  • Delivered technical solution designs for headless, composable eCommerce project
  • Implemented Vue Storefront, Amplience CMS, Adobe Commerce, Microsoft Azure apps and Akeneo PIM
  • Established foundation of scalable architecture in collaboration with client's technical team
  • Facilitated communication with technical and business stakeholders

Technologies:

Vue Storefront
Amplience CMS
Adobe Commerce
Microsoft Azure
Akeneo PIM
British American Tobacco
Global Magento/System Architect
Client Project
Mar 2020 - Mar 2022
London, UK

Responsible for Magento solutions for global markets (ENA, APAC). Reviewed solution designs and supported decision-making alongside Head of architects.

Key Deliverables:

  • Managed Magento solutions for global markets (ENA, APAC)
  • Defined and refined governance processes for SIs and partners globally
  • Designed technical solutions and supported System Integrators during implementations
  • Coordinated performance reviews and code audits to improve code maintainability

Technologies:

Adobe Commerce
Magento
Global Architecture
Performance Optimization
Champion - Hanes Group
Magento/System Architect
Client Project
Feb 2020 - Mar 2020
London, UK

Worked closely with client, developers and BAs to build Magento solutions and translate business requirements into technical details.

Key Deliverables:

  • Designed technical integrations from Magento to 3PL providers
  • Advised and mentored development groups
  • Led implementation team

Technologies:

Adobe Commerce
Magento
3PL Integration
Team Leadership
Kurt Geiger
Magento/System Architect
Client Project
Sep 2019 - Nov 2019
London, UK

Supported platform and software migration from Magento 1 to Magento 2.

Key Deliverables:

  • Led platform migration from Magento 1 to Magento 2
  • Wrote integration tests and test generators for process automation

Technologies:

Adobe Commerce
Magento
Platform Migration
Test Automation
Dyson Ltd
Magento Lead Developer
Client Project
May 2018 - Jan 2019
London, UK

Coordinated technical platform enhancements with POs and Project Managers. Provided technical leadership for development team.

Key Deliverables:

  • Coordinated technical platform enhancements with POs and Project Managers
  • Provided technical leadership and resolved functional and technical issues
  • Analyzed performance and hosting infrastructure for Black Friday and marketing campaigns

Technologies:

Adobe Commerce
Magento
Performance Analysis
Infrastructure

Education

Bachelor's degree in Computer Science
University of Catania
2008 - 2012
Catania, Italy

Computer Science fundamentals and software development

Skills

Leadership & Strategy
  • • Technical Solution Architecture & Design
  • • Team Leadership & Mentoring
  • • Cross-functional Collaboration
  • • Conflict Resolution & Decision-Making
Technical Expertise
  • • Adobe Commerce (Magento) Platform
  • • Headless & Composable Commerce
  • • API Integration & Third-party Systems
  • • CI/CD Practices & DevOps